dba of Fashion Fabrics of America
Welcome to
THE R GENE
A Division of FFA
Fashion Fabrics of America Inc. is pleased to introduce The R Gene.
Ever imagine a world without clothing gender distinction…? Is it even possible…? It almost sounds as if we were talking about a futuristic movie; you know, one of those where people walk around in tunics and layers of clothing all looking the same. Well… may I say that we are not too far from that reality. Today society and of course the new generation that is growing up is one of the most resilient and unique of all. It is a society where the search for individuality, uniqueness, self-expression, acceptance and most important of all, self-discovery are pursued; consequently turning into moments that shape our way of living. It is because of all these principles that The R Gene was created; a fashion line that is unique, gender less and above all does not sacrifice design elements to achieve a gender fluid aesthetic. Each garment has been carefully designed with a deep understanding of what makes us unique to our specific gender, creating a lifestyle for any one that wishes to break the stereotype that makes society’s clothing norm. A skirt and a pant will always be a skirt and a pant; it is up to us to change the way people see these. We are not trying to eradicate gender but more so to show that clothing is just clothing and that society itself is the one that awards the meaning and power associated with unique pieces of clothing that makes one particular gender over another. Our state of mind of inclusion, acceptance and uniqueness is the perfect retail balance where no matter how you look, who you decide to be or what you like to wear, there will be a clothing line that dares to scream as loud as you do how unique you are.
Richard Cotto, Founder of R Gene LLC.
Dare to be unique and deviant from the norm…
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ABOUT
Richard Cotto
Cotto was born in San Juan Puerto Rico with an artistic hand. Through his early years he immersed himself in the world of music, art and theater where he discovered his passion for fabrics. After years of working in costuming he associated himself with a major Pet Boutique in Puerto Rico and created the first ever Dog RTW brand to be sold state wide. After perusing his Bachelors and working for local designers he moved to the USA to complete his Graduate Degree. This opened multiple doors in the corporate side of fashion where he currently works while following his passion of Fashion with a purpose.
In 2016 he created a brand called The R Gene which purpose is to design pieces of clothing that when worn its aesthetic suggests a genderless, gender bending atmosphere. This curiosity as to whether or not clothing should have a gender started at a young age but was only nurtured during his Academic journey. His statement as designer simply suggests that clothing is just clothing and you as wearers give it its purpose and meaning in today’s society. For the past two years the brand has been showcased all around the Central Mid USA with great acceptance, showing that people are ready for something different and unique from the rest.